Founder-minded PM · Ships end-to-end
Bio
5 years scaling consumer apps and B2B SaaS across Europe. My thing is growth — viral loops, funnels, AI features. Based in Amsterdam. Applying to EF.
See my cases01 — Presence app · Product Owner · 2023–2024
AI-powered social networking app. Built a viral loop where users invited their network and announced it on social. Turned it from a networking app into a community platform with GPT-powered matching and a B2B feature that onboarded 200+ businesses. Product of the Day & Week on Product Hunt.
02 — IMSHOP.AI · Product Manager · 2021–2023
B2B SaaS serving Crocs, LEGO, Puma. Led the full Dutch market entry — research, localization, launch. First client sans.nl hit 3.5× higher conversion in-app vs. web. Across the platform: conversion 10% → 15%, engagement +30%, clients from €150K to €1M monthly revenue in 18 months.
03 — Consulting & own products · 2025–present
Consulting course companies on turning content into real products — onboarding, retention, KPIs. Built Health Compass solo: an AI tool that reads blood test results in plain language, tracks history, suggests daily habits. Database, GPT integration, UX, deployment — no dev team.
I'm a product manager focused on growth. I've worked in B2B SaaS and consumer apps, always on the same thing: how do you get people in, and why do they stay.
I have a Dual Master's in Management & Data Science from IE Business School — top 10 globally. I do SQL, I do user research (300+ interviews), I build with AI tools.
Outside work I train Brazilian jiu-jitsu 8 times a week. It teaches you the same thing as good product work: you can't fake progress, and consistency beats intensity.
Applying to EF San Francisco. Open to conversations with founders, investors, and builders.